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What Is Affiliate Marketing? 100 Deals

What Is Affiliate Marketing?

Affiliate marketing is a performance-based marketing strategy in which individuals or entities, known as affiliates or publishers, promote products or services of other companies and earn commissions for each successful referral or sale they generate.

It is a mutually beneficial arrangement where affiliates earn income for driving customers to the seller's website, and sellers gain additional exposure and sales through the efforts of the affiliates.

Here's how affiliate marketing generally works:

1. Affiliate Sign-up

Affiliates join an affiliate program offered by a seller or advertiser. They typically register through the seller's website or an affiliate network, which serves as a platform connecting affiliates with multiple sellers.

2.Product Promotion

Affiliates use various marketing methods to promote the seller's products or services. This can include creating content on their websites or blogs, sharing affiliate links on social media, running paid advertising campaigns, or utilizing email marketing.

3.Affiliate Links and Tracking

Affiliates are provided with unique tracking links or affiliate codes. These links contain identifiers that track the traffic and sales generated by each affiliate. When a user clicks on an affiliate's link and visits the seller's website, the tracking mechanism records this activity.

4. Referrals and Conversions

If the referred user makes a purchase or completes a desired action, such as filling out a form or signing up for a service, it is considered a conversion. The affiliate's tracking link enables the seller to attribute the referral to the respective affiliate.

5.Commissions and Payments

Based on the agreed-upon terms, the seller calculates the commission due to the affiliate for the referred sale or action. Commissions can be a percentage of the sale value or a fixed amount. Payments are typically made to affiliates on a predetermined schedule, often monthly, or when they reach a minimum pay out threshold.


Affiliate marketing is advantageous for both sellers and affiliates.

Sellers benefit from increased brand exposure, wider audience reach, and cost-effective advertising, as they only pay commissions for successful conversions. Affiliates have the opportunity to earn passive income by promoting products or services they believe in, without the need to handle inventory, customer service, or product fulfilment.

Overall, affiliate marketing has become a popular online marketing strategy, enabling businesses to leverage the power of affiliate partnerships to drive sales, expand their customer base, and grow their brand presence.

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