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100 Mind-Blowing Facts About Shopping as per Statistics

The Shopping Statistics That Will Make You See Shopping in a Whole New Light

The Evolution of Shopping

Shopping has evolved from a mere exchange of goods to a complex, multi-faceted experience

With the advent of technology, the way we shop has drastically changed, giving rise to a plethora of statistics that are as surprising as they are enlightening.

The Rise of Online Shopping

1. 81% of Shoppers Conduct Online Research Before Making a Purchase

Before you even step foot in a store, chances are you’ve already looked up product reviews, compared prices, and read about features online. This statistic shows the significant role the internet plays in modern-day shopping. (Source)

2. E-commerce Sales are Expected to Reach $4.9 Trillion by 2021

The growth of online shopping is not slowing down. In fact, it’s expected to nearly double in the next few years. If you’re not shopping online yet, you’re missing out on a rapidly expanding market. (Source)

The Power of Discounts and Coupons

3. 93% of Shoppers Use a Coupon or Discount Code Throughout the Year

Who doesn’t love a good deal? This statistic reveals that almost everyone is looking for ways to save, proving the power of coupons and discounts in influencing shopping behavior. (Source)

4. 62% of Consumers Spend 2 Hours Weekly Searching for Deals and Offers

Time spent on hunting for deals is time well invested, according to this statistic. The average consumer spends a significant amount of time each week just looking for the best offers. (Source)

The Psychology of Shopping

5. 50% of Shoppers Make a Purchase Based on a Recommendation from Social Media

Social media isn’t just for keeping up with friends and family; it’s also a powerful tool for influencing shopping decisions. Half of all shoppers admit to buying something based on what they’ve seen on social platforms. (Source)

6. Impulse Buying Accounts for $5,400 Annually for the Average American

Impulse buying is more than just a momentary lapse of judgment; it’s a habit that can cost you thousands each year. (Source)

The Influence of Technology on Shopping

7. 73% of Customers Prefer Shopping with Companies that Personalize the Shopping Experience

Personalization is no longer a luxury but a necessity in the retail industry. Companies that tailor the shopping experience to individual needs are winning the hearts of consumers. (Source)

8. 45% of In-Store Payments are Made Via Mobile Apps

The convenience of mobile payments is undeniable, and this statistic shows that almost half of in-store payments are now made through mobile apps. (Source)

9. Virtual Reality Shopping is Expected to Reach $1.6 Billion by 2025

The future of shopping is not just online but in a virtual world. Virtual reality shopping is a burgeoning market that’s expected to reach billions in the next few years. (Source)

The Impact of Reviews and Ratings

10. 92% of Consumers Hesitate to Make a Purchase if There are No Customer Reviews

The power of customer reviews is immense. Almost all consumers rely on reviews to make informed decisions, proving that your online reputation is crucial. (Source)

11. Negative Reviews Can Reduce Sales by 70%

A single negative review can have a devastating impact on your sales. This statistic is a wake-up call for businesses to prioritize customer satisfaction. (Source)

The Role of Social Media in Shopping

12. 30% of Consumers Say They Would Make Purchases Directly Through Social Media Platforms

Social media is not just for browsing; it’s for buying. A significant portion of consumers are willing to make purchases directly through social media platforms. (Source)

13. Influencer Marketing is Expected to be Worth $15 Billion by 2022

Influencers have a significant impact on shopping trends, and this market is only expected to grow. Brands are investing heavily in influencer marketing to reach a broader audience. (Source)

Sustainability and Ethical Shopping

14. 87% of Consumers Will Have a More Positive Image of a Company that Supports Social or Environmental Issues

Today’s consumers are not just looking for quality and price; they’re also interested in how a company impacts the world. Businesses that are socially responsible are viewed more favorably. (Source)

15. 55% of Shoppers are Willing to Pay More for Products from Sustainable Brands

Sustainability is not just a buzzword; it’s a commitment that consumers are willing to pay for. Over half of shoppers would spend more on a product if it comes from a sustainable brand. (Source)

The World of Luxury Shopping

16. The Global Luxury Market is Expected to Reach $445 Billion by 2025

The luxury market is not just surviving; it’s thriving. Despite economic ups and downs, the demand for luxury goods continues to grow. (Source)

17. 35% of Luxury Purchases are Influenced by Online Interactions

Even in the realm of luxury, the digital world plays a significant role. A considerable percentage of luxury purchases are influenced by what consumers see online. (Source)

The Holiday Shopping Frenzy

18. Black Friday Online Sales Surpassed $7.4 Billion in 2019

Black Friday is not just a day but a phenomenon. The amount of money spent online during this shopping holiday is staggering. (Source)

19. 47% of Shoppers Start Holiday Shopping Before November

The holiday shopping season is starting earlier each year, with almost half of consumers beginning their shopping before November even arrives. (Source)

The Role of Gender in Shopping

20. Women Influence 83% of All Consumer Spending in the United States

The buying power of women is not to be underestimated. They play a crucial role in the consumer market, influencing a significant percentage of spending. (Source)

21. Men Spend 28% More Online Than Women

While women may influence more spending, men are the ones who actually spend more online. This statistic reveals an interesting dynamic between the genders when it comes to shopping. (Source)

The Age Factor in Shopping

22. Millennials Make 60% of Their Purchases Online

The younger generation is leading the charge in the shift towards online shopping, with a majority of their purchases happening on the internet. (Source)

23. 50% of Baby Boomers Prefer In-Store Shopping

Contrary to millennials, baby boomers are more inclined to shop in physical stores, showing a generational divide in shopping preferences. (Source)

The Global Perspective

24. China is the Largest E-commerce Market in the World

China has surpassed the United States in e-commerce sales, making it the largest online shopping market globally. (Source)

25. 75% of Online Shoppers in the Middle East Use Cash on Delivery

While digital payments are gaining traction worldwide, the Middle East still heavily relies on cash on delivery for online purchases. (Source)

The Impact of Pandemics on Shopping

26. Online Grocery Shopping Increased by 110% Due to the COVID-19 Pandemic

The pandemic has significantly impacted how we shop, with online grocery shopping seeing a massive surge. (Source)

27. 30% of Consumers Tried a New Brand During the Pandemic

Brand loyalty took a backseat during the pandemic, as consumers were more open to trying new brands, mainly due to availability issues. (Source)

The Future of Shopping

28. 65% of Retailers Will Offer Same-Day Delivery by 2023

The future of shopping is all about instant gratification. A majority of retailers are planning to offer same-day delivery within the next couple of years. (Source)

29. Augmented Reality is Expected to Generate $120 Billion in Sales by 2022

Augmented reality is not just a gimmick; it’s a tool that’s expected to generate significant sales in the near future. (Source)

 

The Role of Mobile Devices in Shopping

30. 67% of Consumers Use Mobile Devices to Check In-Store Inventory While Shopping

Mobile devices serve as handy shopping assistants, with a majority of consumers using them to check inventory while they’re in physical stores. (Source)

31. Mobile E-commerce is Expected to Account for 73% of Total E-commerce Sales by 2021

The future of e-commerce is mobile. A significant portion of online sales will soon be conducted via mobile devices. (Source)

Subscription Services and Shopping

32. The Subscription Box Market is Expected to Reach $20 Billion by 2025

Subscription services are more than just a trend; they’re a growing market expected to reach billions in the coming years. (Source)

33. 28% of Online Shoppers are Subscribed to a Subscription Box Service

Subscription boxes have found a stable customer base, with nearly a third of online shoppers subscribed to at least one service. (Source)

The Psychology of Pricing

34. 60% of Shoppers Would Wait for an Item to Go on Sale Before Purchasing

The psychology of pricing is fascinating. A majority of shoppers are willing to wait for a sale before making a purchase, showing the allure of a good deal. (Source)

35. 33% of Consumers Consider Price the Most Important Factor When Shopping

While quality and brand reputation matter, price is still a significant factor for a third of consumers. (Source)

The Impact of Free Shipping

36. 9 out of 10 Consumers Say Free Shipping is the Top Incentive to Shop Online

The allure of free shipping is undeniable. It’s the top reason most consumers prefer to shop online. (Source)

37. 58% of Consumers Add Items to Cart to Qualify for Free Shipping

The desire for free shipping can even influence buying behavior, leading consumers to add more items to their cart. (Source)

The Importance of Customer Service in Shopping

38. 89% of Consumers Have Switched to Doing Business with a Competitor Following a Poor Customer Experience

Customer service is not just a department; it’s a game-changer in the world of shopping. A significant percentage of consumers will switch brands after just one bad experience. (Source)

39. 77% of Consumers View Brands More Favorably if They Seek Out and Apply Customer Feedback

Listening to your customers is not just good practice; it’s good for business. A majority of consumers will think more highly of brands that actively seek and apply customer feedback. (Source)

The Rise of Voice Shopping

40. Voice Shopping is Expected to Reach $40 Billion by 2022

Voice-activated shopping is not just a novelty; it’s a burgeoning market expected to reach astronomical figures in the next few years. (Source)

41. 20% of All Online Searches are Voice Searches

The way we search for products is changing, with a fifth of all online searches now being conducted via voice. (Source)

The Role of AI and Machine Learning in Shopping

42. 85% of Customer Interactions Will be Managed Without a Human by 2021

The future of customer service is automated. A vast majority of customer interactions will soon be managed by AI and machine learning technologies. (Source)

43. Personalized Recommendations Powered by AI Increase Sales by an Average of 20%

AI is not just for customer service; it’s also a powerful tool for increasing sales through personalized recommendations. (Source)

The Impact of Seasonal Shopping

44. Back-to-School Shopping is the Second Largest Shopping Season, After the Winter Holidays

Seasonal shopping is not just about the winter holidays. Back-to-school shopping is a significant event that comes second only to the holiday season. (Source)

45. 70% of Valentine’s Day Shoppers Plan Their Purchases One Week in Advance

When it comes to seasonal shopping, planning is key. A majority of Valentine’s Day shoppers start planning their purchases just a week in advance. (Source)

The Role of Payment Methods in Shopping

46. 29% of Online Shoppers Will Abandon Their Cart if Their Preferred Payment Method is Not Available

Payment flexibility is crucial in the online shopping experience. A significant portion of shoppers will abandon their cart if they can’t pay the way they want. (Source)

47. 50% of Global E-commerce Transactions are Made Through Digital Wallets

Digital wallets like PayPal, Apple Pay, and Google Pay are dominating the online payment landscape, accounting for half of all e-commerce transactions globally. (Source)

The Impact of Visuals in Online Shopping

48. 83% of Consumers Say Product Images are Very Important in Their Purchase Decision

A picture is worth a thousand words, especially in online shopping. The majority of consumers place great importance on product images. (Source)

49. 360-Degree Product Images Can Increase Conversions by Up to 27%

Interactive visuals are not just eye-catching; they’re effective in increasing conversions. Offering 360-degree product images can significantly boost your sales. (Source)

The Importance of Speed in Online Shopping

50. A One-Second Delay in Page Load Time Can Lead to a 7% Loss in Conversions

Speed matters in the digital world. Even a slight delay in page loading can have a significant impact on your conversion rates. (Source)

51. 53% of Mobile Site Visits are Abandoned if Pages Take Longer Than 3 Seconds to Load

The need for speed is even more critical on mobile devices, where over half of site visits are abandoned due to slow loading times. (Source)

The Influence of Branding in Shopping

52. 64% of Consumers Cite Shared Values as the Primary Reason They Have a Relationship with a Brand

Branding is more than just a logo or a catchy slogan; it’s about values. A majority of consumers feel a connection with brands that share their values. (Source)

53. 59% of Shoppers Prefer to Buy New Products from Brands Familiar to Them

Brand familiarity plays a significant role in consumer choices, especially when it comes to trying new products. (Source)

The Role of Convenience in Shopping

54. 97% of Consumers Say Convenience is a Crucial Factor in Their Shopping Choices

Convenience is king in the modern shopping landscape. Nearly all consumers consider it a vital factor when deciding where and how to shop. (Source)

55. 40% of Consumers Spend More Money Than Planned in Stores, While Only 25% Do So Online

The allure of convenience and instant gratification in physical stores often leads consumers to spend more than they initially planned. (Source)

The Impact of Return Policies

56. 92% of Consumers Will Buy Again if the Product Return Process is Easy

A hassle-free return policy isn’t just good customer service; it’s also a powerful tool for encouraging repeat business. (Source)

57. 67% of Shoppers Check the Return Policy Before Making a Purchase

Before clicking the ‘Buy Now’ button, a majority of shoppers will scrutinize your return policy, proving its importance in the buying decision. (Source)

The Growing Trend of Second-hand Shopping

58. The Second-hand Market is Expected to Reach $64 Billion by 2024

Second-hand shopping is no longer a niche market; it’s a booming industry expected to reach staggering figures in the next few years. (Source)

59. 40% of Consumers Aged 18–24 Have Bought Second-hand Items Online

The younger generation is leading the charge in the second-hand shopping revolution, with a significant percentage having made purchases in this category. (Source)

The Role of Social Responsibility in Shopping

60. 76% of Consumers are Likely to Boycott a Brand if it Supports Issues Contrary to Their Beliefs

In today’s polarized world, social responsibility is a double-edged sword. A significant percentage of consumers will boycott a brand if it supports issues they disagree with. (Source)

61. 42% of North American Consumers are Willing to Pay More for Ethically Produced Goods

Ethical production is not just a moral choice; it’s also a selling point that can command higher prices. (Source)

The Role of Trust in Online Shopping

62. 79% of Consumers Trust Online Reviews as Much as Personal Recommendations

In the digital age, online reviews have become the new word-of-mouth. A significant majority of consumers place as much trust in online reviews as they do in personal recommendations. (Source)

63. 30% of Consumers Say They Would Never Buy from a Website Without SSL Encryption

Security is a top concern for online shoppers. A considerable percentage of consumers will not make a purchase from a website that lacks SSL encryption. (Source)

The Impact of Shipping Speed

64. 80% of Consumers Want Same-Day Shipping as an Option

The demand for instant gratification extends to shipping. A vast majority of consumers want the option for same-day shipping when making online purchases. (Source)

65. 25% of Consumers Would Abandon a Cart if Same-Day Shipping Wasn’t Available

The absence of same-day shipping is a deal-breaker for a quarter of online shoppers, highlighting its importance in the e-commerce landscape. (Source)

The Influence of Social Proof in Shopping

66. 63% of Consumers Indicate They are More Likely to Purchase from a Site if It Has Product Ratings and Reviews

Social proof is a powerful motivator in the shopping journey. Over half of consumers are more likely to make a purchase if they see product ratings and reviews. (Source)

67. 70% of Millennial Consumers are Influenced by Peer Recommendations

Peer influence is particularly strong among millennials, with a significant percentage saying they are swayed by recommendations from friends and family. (Source)

 

The Role of Loyalty Programs in Shopping

68. 75% of Consumers Say They Favor Companies that Offer Rewards Programs

Loyalty programs are not just a nice-to-have; they’re a must-have. A significant majority of consumers prefer companies that offer some form of rewards or loyalty program. (Source)

69. The Average American Household is Enrolled in 29 Loyalty Programs but Only Actively Uses 12

While consumers love loyalty programs, there’s a limit to their engagement. The average American household is enrolled in numerous programs but only actively uses a fraction of them. (Source)

The Role of Discounts and Offers in Shopping

70. 93% of Shoppers Use a Coupon or Discount Code Throughout the Year

Discounts and offers are not just seasonal attractions; they’re year-round incentives. An overwhelming majority of shoppers use coupons or discount codes at some point during the year. (Source)

71. 62% of Consumers Spend 2 Hours or More Per Week Looking for Deals and Offers

The hunt for deals is a significant activity, with a majority of consumers dedicating substantial time each week to finding the best offers. (Source)

The Impact of Video in Online Shopping

72. 50% of Consumers Say They’ve Made a Purchase After Watching a Brand’s Video on Social Media

Video content is not just engaging; it’s persuasive. Half of consumers say they’ve made a purchase after watching a brand’s video on social media platforms. (Source)

73. 84% of Consumers Have Been Convinced to Make a Purchase After Watching a Brand’s Video

The power of video in influencing shopping decisions is undeniable, with a significant majority of consumers saying a brand’s video has convinced them to make a purchase. (Source)

The Role of In-Store Experience in Shopping

74. 40% of Consumers Will Spend More Than Planned if They Experience Good Customer Service

Good customer service is not just about solving problems; it’s also about encouraging additional spending. A significant percentage of consumers will spend more if they have a good in-store experience. (Source)

75. 73% of Consumers Say a Good Experience is Key in Influencing Their Brand Loyalties

The in-store experience is a critical factor in building brand loyalty, with a majority of consumers saying it plays a key role in their ongoing relationship with a brand. (Source)

The Role of Sustainability in Shopping

76. 68% of Consumers Are Willing to Pay More for Products That Are Good for the Environment

Sustainability is not just a buzzword; it’s a selling point. A significant percentage of consumers are willing to pay a premium for environmentally friendly products. (Source)

77. 50% of Global Consumers Say They Consider Environmental Impact When Shopping for Clothes

The fashion industry is under scrutiny for its environmental impact, and consumers are taking note. Half of global shoppers consider the environmental impact when buying clothes. (Source)

The Role of Personalization in Shopping

78. 80% of Consumers Are More Likely to Make a Purchase When Brands Offer Personalized Experiences

Personalization is more than a trend; it’s a necessity. A significant majority of consumers are more likely to make a purchase when they feel the shopping experience is personalized. (Source)

79. Personalized Email Campaigns Have 29% Higher Open Rates and 41% Higher Click Rates

Personalization extends beyond the shopping experience and into marketing. Personalized email campaigns are more effective in both open rates and click rates. (Source)

The Impact of Social Media in Shopping

80. 87% of Consumers Say Social Media Helps Them Make Shopping Decisions

Social media is a powerful tool in the consumer decision-making process, with a vast majority of shoppers saying it helps them decide what to buy. (Source)

81. 30% of Consumers Say They Would Make Purchases Directly Through Social Media Platforms

The future of shopping may very well be social. A significant percentage of consumers are open to the idea of making purchases directly through social media. (Source)

The Role of Augmented Reality in Shopping

82. 61% of Online Shoppers Prefer to Make Purchases on Sites That Offer Augmented Reality Technology

Augmented Reality (AR) is not just a gimmick; it’s a feature that online shoppers actively seek out. (Source)

83. 40% of Shoppers Would Be Willing to Pay More for a Product if They Could Experience It Through Augmented Reality

AR technology can not only enhance the shopping experience but also add value to products, making consumers willing to pay more. (Source)

The Role of Chatbots in Shopping

84. 67% of Consumers Worldwide Have Interacted with a Chatbot for Customer Support in the Last Year

Chatbots are becoming a common feature in online customer service, with a majority of global consumers having interacted with one in the past year. (Source)

85. 40% of Consumers Do Not Care Whether a Chatbot or a Real Human Helps Them, as Long as They Are Getting the Help They Need

The efficacy of chatbots is such that a significant percentage of consumers don’t mind whether they’re interacting with a bot or a human, as long as their issues are resolved. (Source)

The Role of Multichannel Shopping

86. 73% of Consumers Use Multiple Channels During Their Shopping Journey

The modern consumer is not tied to a single channel. A significant majority use multiple channels, such as online and in-store, during their shopping journey. (Source)

87. 45% of In-Store Shoppers Check Online Reviews Before Making a Purchase

Even when shopping in physical stores, consumers are turning to online resources. Nearly half check online reviews before making an in-store purchase. (Source)

The Impact of Packaging in Shopping

88. 52% of Consumers Are Likely to Make Repeat Purchases from an Online Merchant That Delivers Orders in Premium Packaging

Packaging does more than protect the product; it also influences consumer perception and loyalty. (Source)

89. 30% of Consumers Have Increased Their Online Shopping Frequency Due to Sustainable Packaging

Sustainability extends to packaging, influencing the frequency of online shopping for a significant percentage of consumers. (Source)

The Role of Influencers in Shopping

90. 40% of Consumers Have Purchased a Product Online After Seeing It Used by an Influencer on Social Media

Influencers have a tangible impact on consumer behavior, driving online sales through their endorsements. (Source)

91. 70% of Teens Trust Influencers More Than Traditional Celebrities

The power of influencers extends to younger demographics, who place more trust in them than in traditional celebrities. (Source)

The Role of Gamification in Shopping

92. 60% of Shoppers Say They Would Be More Likely to Buy from a Brand That Offers a Gamified Experience

Gamification is not just for games; it’s also a powerful tool in the shopping experience, making brands more attractive to consumers. (Source)

93. Gamification Increases Engagement by 30% on Average

Engagement is key in the shopping experience, and gamification is proving to be an effective tool for increasing it. (Source)

The Role of Virtual Reality in Shopping

94. 62% of Consumers Feel That VR Will Change the Way They Shop

Virtual Reality (VR) is not just for gaming; it’s poised to revolutionize the shopping experience, according to a majority of consumers. (Source)

95. 40% of Consumers Would Pay More for a Product if They Could Experience It Through VR

VR adds value to products, making consumers willing to pay a premium if they can experience them in a virtual environment. (Source)

The Role of Blockchain in Shopping

96. 55% of Retailers and Brands Plan to Use Blockchain for Supply Chain Transparency by 2023

Blockchain technology is set to make a significant impact on retail, particularly in ensuring supply chain transparency. (Source)

97. 30% of Consumers Say They Would Have a More Positive Perception of a Brand That Used Blockchain

Blockchain can also influence consumer perception, making brands more appealing to a significant percentage of shoppers. (Source)

The Future of Shopping

98. 75% of Consumers Expect That by 2025, Delivery Will Be Automated Through Drones or Self-Driving Vehicles

The future of shopping includes automated delivery, and a majority of consumers expect this to be a reality within a few years. (Source)

99. 50% of All Searches Will Be Voice Searches by 2025

The way we search for products is evolving, with voice search expected to make up half of all searches in the near future. (Source)

100. 80% of All Retail Will Still Be Done In-Store in 2025, Despite E-commerce Growth

While e-commerce is growing rapidly, physical stores are far from obsolete. A significant majority of retail will still happen in-store in the foreseeable future. (Source)

 

Epilogue: The Ever-Changing Landscape of Shopping

We’ve journeyed through a myriad of statistics that paint a vivid picture of the shopping landscape in the 21st century. 

From the role of technology like VR and AR to the importance of sustainability and social responsibility, it’s clear that shopping is no longer just a transaction — it’s an experience shaped by various factors that go beyond price and product.

As consumers, these statistics offer us a glimpse into the future, helping us make informed decisions and navigate the complex world of retail and e-commerce. For businesses, these insights are not just numbers; they are a roadmap to understanding consumer behavior and adapting to an ever-changing market.

So, the next time you browse products in an online catalogue, click “Add to Cart” or walk into a store, remember that you’re part of a larger narrative, one that is continually being written by innovations, trends, and, most importantly, your choices.

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